Silvertone 1960’s 699 Guitar

The Silvertone 699 is a classic example of mid-century instrument design — an archtop acoustic guitar made in Italy and distributed by Sears during the 1960s. Known for accessible, entry-level musical instruments, Silvertone guitars were a starting point for many musicians and have since become sought-after collectibles.

This model features a two-tone wood body, rounded sound hole, and original tuners with a charmingly retro aesthetic. While not considered high-end at the time, the 699 now holds nostalgic value for its period character and distinctive voice — appealing to both collectors and players of vintage acoustics.

Its Italian manufacture adds a layer of international interest to its American retail history.